I have been doing a bit of Coporate identity design at work, which is involving designing a logo. After nosing around on the internet I came across this list, and thought it was worth a post, as it gives a very quick overview to logo design.

45 Rules for Creating a great Logo

1. Do not use more than three colors.
2. Get rid of everything that is not absolutely necessary.
3. Type must be easy enough for your grandma to read.
4. The logo must be recognizable.
5. Create a unique shape or layout for the logo.
6. Completely ignore what your parents and/or spouse think about the design.
7. Confirm that the logo looks appealing to more than just three (3) individuals.
8. Do not combine elements from popular logos and claim it as original work.
9. Do not use clipart under any circumstances.
10. The logo should look good in black and white.

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