I have been doing a bit of Coporate identity design at work, which is involving designing a logo. After nosing around on the internet I came across this list, and thought it was worth a post, as it gives a very quick overview to logo design.

45 Rules for Creating a great Logo

1. Do not use more than three colors.
2. Get rid of everything that is not absolutely necessary.
3. Type must be easy enough for your grandma to read.
4. The logo must be recognizable.
5. Create a unique shape or layout for the logo.
6. Completely ignore what your parents and/or spouse think about the design.
7. Confirm that the logo looks appealing to more than just three (3) individuals.
8. Do not combine elements from popular logos and claim it as original work.
9. Do not use clipart under any circumstances.
10. The logo should look good in black and white.

... read more

Hope you all had a great Christmas! Surfing the internet this morning, I came across the google archive of all the custom logos they've made over the years. There are so many; nearly one for every day of the year! There are some real gems, and above I've shown you some of my favourites from recently this year. I do wonder who designs these, and plus wouldn't it be a great job to design these everyday?!

I just saw the advert for the new and final series of Celebrity Big Brother. It certainly looks interesting! I've been put off Big Brother in recent series but this hellish theme is enough to get me to watch the launch at least. I really like the new classical-themed music, the fire, the logo... But I do kind of miss the simple graphic logos of past. I have been wondering if this logo has been designed by Daniel Eatock, like every other? Nothing has appeared on his site as yet, so if anyone knows please let me know!

This is a quick piece of illustration work I did for a friend's website; www.reallyrich.com. They wanted a cute and friendly chiwawa (correct spelling? I have no idea). I designed this from a sketch and then brought it into Illustrator. My first serious use of the tricky pen tool, so I'm pretty pleased overall. What you all think?

Looking for all sorts of 'I Heart' things, and I came across some real corkers, ranging from good to bad and just plain awful.

The polished sketch: two ideas, in and out of the heart. Which is better?

A little update. Inspired by London's 2012 logo design, its youthful, fun and bold, but slightly more friendly and rounded. I like to think anyway. Comments always appreciated.

These are further developments of an I Love London logo... comments please?

The new Big Brother Logo... Well done Eatock again.

Like it a lot, nice involving a fingerprint into an eye. Whats that trying to say? Plus it feels slightly softer and more friendly then previous logos. Is that a sign that Big Brother will be slacking this time round?