rich cousins • blog: article

Showing posts with label article. Show all posts

I have been doing a bit of Coporate identity design at work, which is involving designing a logo. After nosing around on the internet I came across this list, and thought it was worth a post, as it gives a very quick overview to logo design.

45 Rules for Creating a great Logo

1. Do not use more than three colors.
2. Get rid of everything that is not absolutely necessary.
3. Type must be easy enough for your grandma to read.
4. The logo must be recognizable.
5. Create a unique shape or layout for the logo.
6. Completely ignore what your parents and/or spouse think about the design.
7. Confirm that the logo looks appealing to more than just three (3) individuals.
8. Do not combine elements from popular logos and claim it as original work.
9. Do not use clipart under any circumstances.
10. The logo should look good in black and white.

... read more

shouting capitals • 6 September 2009
Tags • article • design • found • opinion • 0 comments • Share

READ THIS BLOG POST BELOW.

All capitals can be a big mistake in designing, alluding to shouting or demanding. This BBC news article looks at why. It's an interesting read, so take a look.

good read: visual rhetoric • 9 August 2009
Tags • article • found • magazine • site • 0 comments • Share

"We tend to overlook a different level of rhetoric that has to do not with a calculated objective but with a broad set of meta-beliefs. Design artefacts are particularly effective at this second level of persuasion; they offer audiences communicative data that reflect, and also orchestrate, an array of cultural concerns. This persuasive substance includes the aesthetic form and material composition of any object."

Quote from 'Visual rhetoric. What we mean when we talk about form' by Leslie Atzmon