"We tend to overlook a different level of rhetoric that has to do not with a calculated objective but with a broad set of meta-beliefs. Design artefacts are particularly effective at this second level of persuasion; they offer audiences communicative data that reflect, and also orchestrate, an array of cultural concerns. This persuasive substance includes the aesthetic form and material composition of any object."
Quote from 'Visual rhetoric. What we mean when we talk about form' by Leslie Atzmon
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